Digital Marketing with AI just changed the rules of the game.

This post is very important in this day and age. Let me share my own personal experience with my blog readers.Some years ago I attended the course called Business and Digital Transformation at the Singapore Management University. Over the course of roughly 1 year, I took in new concepts, bold and transformative ONLY if I firstly accepted 2 things :

a) The way I was managing my business was so last century and would only go downhill if I did not change my mindset about the shifting sands and paradigm shifts moving so fast in the global industry - let alone my small niche.  I had to firstly understand the industries in which my business was operating, which were its strengths and weaknesses, try to shore up the weakness and boost the strengths - all with the very limited budget - and go from there. Fortunately I managed to see through all the noise, and formulate the Vision 2030 which is what I have posted up on the top of this post.

b) After accepting that the problem was ME, I could then use all the tools at my disposal to craft a very cogent and clear message to the marketplace - in 2020. That was 5 years ago.

How so ? 

Well firstly the very fine instructors advised me to take advantage of all the social media platforms. Set up business accounts in as many of them as possible. Write stories of engagement, small successes, videos, services, products, new developments, new techniques and standards, customer reviews EVERY SINGLE DAY. 

The change was not easy, but slowly I set up accounts in all of the following social media platforms

a) Blogspot (this is my personal one which now also posts business related content)

b) Facebook 

c) Linked In

d) Youtube

e) Instagram

f) Google Ads

g) Website.

I engaged SEO specialists to push up key phrases and words. This was done over a year ago.

Then I employed an AI agent to craft me a marketing strategy to further boost up the company's presence and footprint. 

The results came slowly. Enquiries were few and far between.

Now it is moving and growing

Its a work in progress. There will be no end sight, just continual tweaking, boosting, and reviewing the data through the many data points in the platforms which have empowered the business owner to take full control of his marketing presence. It is no longer about how big you are in terms of revenue, profits, company size and resources. 

It is and will always be about CONTENT and what your company or organization will bring to the table to ADD VALUE to your customer's products and services. 

With this leg up, there is NO NEED to hire vast numbers of sales and marketing staff or account managers. It can all be handled by ME. The cost savings is tremendous.

Have a great day folks.