Digital Marketing for Beginners ; 7 Strategies that Work

 

Welcome to Wolves ; Marcal

 

Smashing Start to the 2020 - 2021 EPL Season ; Sheffield 0 Wolves 2

 

This is Wolves 3 season in the Premier League. With the departure of Matt Doherty, the big news for Wolves has been the extension of Cocah Nuno Esperito Santo's contract till 2023. This is excellent news ! 

In came in 3 starlets, Fabio Silva for 35 million pounds and 2 others from Porto. The Portuguese contingent has grown to 8 in the Wolves squad boasting of  11   internationals.

Portugal

1. Rui Patricio

2. Reuben Neves

3. Pedro Neto (Under 21)

4. Dioho Jota

5. Joao Moutinho

Spain

1. Jonny Otto

2. Adama Traore

England

1. Conor Coady

Morocco

1. Romain Saiss

Belgium

1. Leander Dendonker

Mexico

1. Raul Jiminez

Another interesting statistic, is that the first game for Wolves the past 2 seasons reulted in a loss to Leicester (away) ) 0 - 2 and a draw to Leicester at home 0 - 0. So this year is the third time lucky against a superb Sheffield side. Wolves emerged winners 2 - 0 at Bramall Lane.

I can't wait for the next 5 - 6 games and see where Nuno's dream will take us.

Price Elasticity and Inelasticity. Total Revenue Test

 

Pardon my basic economics but I am in the "Back to School' mode, so every chance I get to understand economics better will ultimately lead me to understand the world around me, and the reasons for the way things are.

Part of this desire is to understand from the school of Life, why some companies do so well, and what strategies they employ to get there in the first place.

There are essentially 5 'P's of successful marketing, and they are :

a) Price (currency and now Ecurrency)

b) Place (distribution channels)

c) Promotion (now ECommerce)

d) Position (how high up the Value chain your product is)

d) Prodcut (What is the Unique Selling Proposition of your product in the global marketplace).

Having put all these factors into place, the excellent execution of a well thought out business plan followed by Luck, enough cash reserves and the decision to continue after the initial loss or setback determines whether the company and hence its products do actually survive the first years and thrive in ever changing market conditions.

Whoever is well exeprienced with the existing marketplace better be forewarned, the going forward is going to be very very tricky !

 

 

Kara Step

 

One of my favorite K Pop groups which disbanded in 2015, Kara. There was a tragic ending when Goo Hara the lead dancer and singer committed suicide in 1 year ago 2019, all of 27 years of age. Her best friend Sully did the same thing just 6 months before and it just goes to show how merciless the world of top level entertainment it is for the artistes. They can't have a 'normal' life and have very few friends as their performance schedules are punishing and soul destroying.

Behind all the happy smiles were ordinary young women, girls more like who are subjected to military training, regimental schedules, dining and drinking and socialising was practically non existent. A very sad existence, the price of reaching the pinnacle of their glamorous industry.   

Goo Hara, rest in peace. You are missed. 

Your artistry and music will live on for a long long time to come. 

Below is another hit of Kara Mamma Mia 

September Musings - My 2020 Resolutions and How I am Doing so Far ; 3 quarters of the year gone.

The year 2020 is 3 / 4 over. It has been super - extraordinarily overshadowed by the COVID - 19 Pandemic, so much so that most of our lives have been taken over by new ways of doing business, health monitoring, social norms, dining directives, massive travel restrictions and this whole new concept of Contact Tracing which in theory is an affront to citizen's right to privacy of movement and so on. 

I wont dwell on the current elephant in the room, as it is already being discussed on every coffeshop corner, restaurants, Whataspp and whatever social media portals ad nauseum.

This September, I am going to review my own goals which I set at the beginning of 2020 and see whether I am on track or hopelessles way off track. Most of the below resolutions are business related, so it is quite satisfying to see I am hitting most of my resolution goals.

1. Say 'No' more effectively.  

I am 80% there. Yes means yes to an appointment, and it must be worth both my and my agreed other person's time. If I have to cancel an appointment, I do so and explain and apologise for my oversight. 

2. Be on Time 

A big 100% 'Yes'. This goes hand in hand with resolution 1 above. I try not to please too many people because in the end, the situation displeases everyone especially me. So limit my appointments to 2 a day. Estimate the time to travel, and give myself an additional 15 minutes more beforehand. It gives so much more ease to everyone concerned. 

3.Honor what I say

This is being mindful and shutting up ever so often. If I have nothing of value to add to the conversation, I will not say much and only speak when I can back up my committment with action. Else I shut up. 

4. Lose 3 kg and Keep it There

I am happy to say I am on my way there. At the mid point of this year, I was a heavy 75 kg. Now I am easily 73 kg. Must perpetually remind myself that to lose weight is a privilege.

5. Manage Money Better

I am cutting out the excesses (food, clothes, new stuff) in my life. My wallet feels so much less pressure and I am lighter in mind and spirit.

6. Be a Better Swimmer

No. Still stuck at this. I was a school swimmer and participated at the National Championships way back in the 1970s. So I can swim. And well. But I need to persist to get better at swimming and ensuring that my muscles get their full exercise and conditioning. Running only stretches one set of muscles, and cross training with karate another set of muscles. So swimming is the last of the exercise skills I am still stuck at Base 1

7. Be a Better Piano Player

OK. Again. I am still a non starter. Played piano in school, was trained to Grade 8 and passed Grade 7. So again I am not a novice at this. I need to better discipline my time to maintain this passion of mine so that this activity can occupy me in my later years. 

Hoo Hah !  I did my part to raise awareness of Post Traumatic Stress Disorder amongst people (especially Men) and here is my video from June and July 2020. 

Taylor Swift - Delicate