All of us live in an ecosystem, with nature, amongst people in our society and in business. This was so eloquently elaborated by Dr Lim Chor Peng during his lecture on Business Ecosystems and levereging on Platforms to reach out to customers. The key takeaway from this lecture was and is to network aggressively and with a purpose to get to the 'industry captains' or people who will ultimately help me steer my little ship into the right oceans and manage the upcoming storms with confidence.
To not do so, would be to imperil and through sheer ignorance, lead the little ship into seas of unrecoverable and the threat of sinking would be a real risk going forward.
To link up with the ecosystem, I need to make sure that my little business not only thrives in uncertainty, but lets people khow who we are, where we are from, what we stand for and how may we help them in doing their jobs better. That is the very crux of creating a platform to leverage on all of the players knowing and unknowingly thrust in this ecosystem and profit from it, with the profits delivered to all the stakeholders after a certain time.
So, I have identified the Blue Ocean, have engaged a pathfinder or lead vessel and now I am charting the course ahead for a journey - hopefully a profitable one for me and my crew.
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