Renewed Marketing Strategy

With Mr. Maru in 1990 

1. New Evolved Model ; from Trading to System Integration to Manufacturing

   After 2 really tough years of managing the business and trying to re-invent ourselves, I am satisfied to say that we have finally evolved into a new business model with 4 new pillars to stand upon. The first one is this. Singapore's manufacturing especially in the semiconductor and electronics sector has seen massive changes with companies going from purchases of sizeable CAPEX (capital expenditure) to near zero. Even if they do purchase, they want new committments to warranties such as 4 or 5 years, very fast turnaround times, and finally value for money equipment. Hence the focus on equipment made from the cheapest and highest quality (this is in my opinion, 2 mutually exclusive requirements).

   I have bitten the bullet and decided that, heck, we will go into system integration and ultimately manufacturing of selective equipment, where margins are high enough to sustain us. So its low volume  - high mix strategy.  

2. New Markets  ; from S.E. Asia to International

    Once, where we were content to sell to S.E. Asia, demands have pushed us to the International arena, so we have orders from as far as North Asia, Australsia, S.E. Asia and Middle East.

3. New Supporting Infrastructure ; From Local Server to Cloud ; from fixed to mobile computing ; from sitting down in front of the desk to working on the fly, at different time zones and even workdays. 

    We are doing things in different ways, using cloud server where land line server used to suffice. Moving with the times, let us use technology to empower us 

4. New Industry of Customers ; From Electronics Manufacturing to ......... 

    As this is a public blog, there are many people who will be reading this, not least the competitors in my industry. I can safely say that the future businesses will be sustainable for the visionary people who spot niches early and capitalise on them. Pushing the followers along will be the biggest challenge of my business life and unless we adapt to these 4 pillars quickly and manage the interim issues that naturally come along with it, we will be finished.

  I am quietly confident we will succeed. 

Rolling Stones - Slave

The bad boys of Rock and Roll 

Check out the awesome riffs, sax and keyboard solos on this song. Its in a class of its own. When the rock stars were artistes with actual talent, charisma and not lip synching with back-up dancers distracting to the actual music.

The Courtly Life of the Rich Royals of England

Oscars 2017 Best Picture Screw- Up ;

           

Standard Chartered Marathon 2014 Video

       This was my 9th marathon ; at the age of 50 something, I can say I wasn't too disappointed with the hand timed result of 6 hours 2 mins, 28 secs. It was a warm morning, starting at the Wisma Atria pen for the 4 - 6 hours zone (this was based on my last few marathons), I recall that there were cheerleaders dressed in the Marvel comic book heroes, the Brazillian Conga boys and little else. 

      My best time (so far) was in 2007 at 4 hours : 48 mins, followed by 4 : 52, 4 (2004) : 59 (2005). My first marathon was the Penang Bridge Marathon all the way back in 2003 and that time was 5 : 30 mins.

 

        My hobby and love for running hopefully will keep me going on for some years to come. Its not a simple hobby, there is plenty of technicalities in the training and there are lots of books and magazines which cater to the marathon set ; I bought Runner's World to keep me inspired to firstly, improve my body shape and conditioning, eat right by following the recipes inside there, training tips and schedules and daily motivational quotes.   

       I hope to finish 25 before I call this hobby a done deal. 

  

Video from 1991 ;

         This was taken in 1991 December or so ; the start of the video shows my Dad Geoffrey entering the house, he was 70 then, still very strong and sprightly. Also our pet cat Tommy, who was crouching by the side of my car. It was the first car I owned and it was an Alfa 33 TI (twin injection) system. A 1.5 litre black roadster, it hugged the roads superbly though it gave me no end of small headaches just taking care of the fuses which blew ever so frequently, the power windows broke down (2 in all). The car's acceleration and road handling was superb, (considered a sports sedan then), the manual stickshift was not easy to handle, and the clutch,brake and acceleration foot pads were all positioned so close I could practically operate all 3 from one foot (though I never did it), hence the reaction time to accelerate and brake was faster than many other cars. 

       I had owned the car from 1987 - 1993 till the year I got married, or 6 years. 

       This car took many of my foreign principals from Frank Rigley and his family, to Mr. Hehl (the then Weiss Technik MD) to Ito san (8 Sangyo), Shimizu san (Sunteh) and Genda san (Yoshida Seiki)

       I was still a singleton then, and the car was my constant companion. Its black colour was quite appealing though inside it, the car (being something of a 'black body' absorbed more heat that only lighter painted cars and hence it was sweltering inside, much to my disdain. In addition, the indicator arms were opposite to that of conventional Japanese models, so it was a challenge when I switched and drove my Mother's Mazda 626 from time to time (when the Alfa was in service workshop for example). Frank Rigley's family took the car once and later decided to take a taxi to meet me in town, for subsequent gatherings ! It was that hot inside ! Coupled with a weak air-conditioned blower and the car was (I must admit) nice to look at but not too comfortable for transporting passengers.   

       The second half of the video shows the front of the house, my room's windows and heading to the back, in the kitchen was our Sri Lankan maid, Mary. The backyard was chock a block full of undiscarded stuff which my Mother used to keep (horde more like).

      The video camera was a Sony VCR7 bought in Akihabara district famous for its electronic goods. I can testify fully that the salesman's who sold this to me, his pitch that "Made in Japan" products like this one - made in Japan and sold to Japanese domestic market, was truly superior to the other electronics products made in (then) Malaysia and Thailand (this was way before the Chinese factories started making all the world's electronics good in late 90s - early 2000s.).  This camera gave me great service, never once breaking down or exhibiting any problems with recording, editing or playback. 

      Well, it does bring back lovely memories for me.   

Sorry State of Affairs when you cannot trust the guy at the top

This short clip shows President Trump being challenged on the number of electoral votes which he won in Nov 2016 ; he boasted that his margin was the widest by any President since Ronald Reagan.
(1980 - 1988)

When fact checked by the reporter, and told that Obama had more votes than him, he said he meant Republican President. When the reporter pressed on with the fact that George H W Bush (Bush Senior) had won 356 votes, much more than his 304 votes, he quickly said " Oh Iwas just handed this sheet of paper" I don't know about it.    

President Trump is obviously applying double standards ; when he accuses the press for providing 'fake news' which he our his staffers cannot substantiate, he goes on and on in a diatribe.

When he is cornered by a reporter with the actual fact that he is wrong, he quickly said he is given the piece of information and brushes it off.

The reporter questioned the logic that the information provided by the Press and they report it is 'fake', and when he himself goes about purporting the very same standard of 'fake facts' and hoping to pull off a fast one.

It is sad. A major embarrassment for the world's superpower and their citizens.